Description
McClelland & Start Ltd [Published Date: 2004]. Hardcover, 362 pp. First Edition, (with full number line).
Rare, out-of-print & unusual books · Since 1997
16
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Condition & notes
In very good condition / MISSING dust jacket. Blue cloth covered boards with silver lettering on spine. Bumping to edges and corners of covers and light overall scuffing. Binding tight. Pages clean and unmarked. NOT Ex-Library. NO remainder marks. Includes 8 pages of black and white photos, bibliography, index. [from Publisher] No Canadian company today holds a higher profile than Air Canada; few CEOs possess the recognition factor of its chief, Robert Milton. But in 2004, their notoriety is for all the wrong reasons: in less than four years under Milton’s command, Air Canada has gone from unrivalled industry giant to a wounded behemoth seeking bankruptcy protection. Was it mismanagement, government interference, a radically changed global environment, or just plain bad luck that brought down Canada’s national flag carrier? Air Monopoly answers the question with a penetrating examination of a glamorous, high-risk business that attracts more than its share of dreamers and egotists. Milton, a life-long aviation enthusiast, took the controls at Air Canada at age thirty-nine in 1999. After a legal, political, and public-relations free-for-all, Milton also took over Canadian Airlines. Then came a global economic downturn, the terrorist attacks of September 11, 2001, and wars in Afghanistan and Iraq. Since then questionable decisions, bad timing, and hubris have sent Air Canada into a tailspin, threatening its very existence. Air Monopoly offers insightful analysis, eye-opening revelations, and provocative prescriptions for the future of air travel in Canada. Here is the business book of the year.
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