Description
Signs of the Times Publishing Co., Published 1972. Wraps, 79 pp.; oblong, 22 x 28 cm; First Edition; illustrated with black-and-white photographs.
Rare, out-of-print & unusual books · Since 1997
112
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Catalog notes
Condition & notes
In Very Good condition. Blue and black photographic pictorial wraps, with light bumping increasing toward edges and corners, mild shelf wear, and some color loss along edges and spine. Staple bound; binding tight. Pages mildly toned, otherwise unmarked.A trade manual on the art of jewelry retail display, by store-design consultant MariAnn Coutchie. Issued by the Cincinnati publisher of Signs of the Times and Visual Merchandising and Store Design (VMSD), it treats display as a selling art across chapters on composition, color, seasonal themes, presentation fixtures, window trimming, displaying watches and diamonds, and lighting, illustrated throughout with photographs of period store displays and props. A scarce primary document of early 1970s American commercial jewelry merchandising.Contents: Introduction; Composition; Signing; Color; Themes; Christmas; Presentation Displayers; Window Trimming; Displaying Watches; Displaying Diamonds; Lighting; The Window.