Description
E. R. Squibb & Sons, New York. Published 1930. Wraps, 46 pp; 20 cm; illustrated.
Rare, out-of-print & unusual books · Since 1997
19
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Catalog notes
Condition & notes
In Good condition. Tan printed paper wraps show moderate shelf wear with toning, soiling, and spotting to both covers, and chipping and tearing along the fore edge of the front cover. Staple bound; binding tight. Interior pages mildly aged but otherwise unmarked.Promotional booklet issued by E. R. Squibb & Sons reproducing the texts of twelve radio talks delivered by Will Rogers in the spring of 1930, broadcast during April, May, and June under Squibb's sponsorship. Topics range across the Arms Conference, Charles Lindbergh, Mother's Day, and Chicago (a mock sportscast of the Capone rivalry called from the Wrigley Building), closing with a Squibb "Home Necessities" advertisement. A period example of celebrity-sponsored radio advertising ephemera.