Description
Mikasa, South Broadway, Gardena California. Oversized (12.5 x 16.75”) glossy pictorial brochure for Mikasa Bone China [Published Date: no date listed, circa 1975-76]. Paper covers, [14] pp (unpaginated).
Rare, out-of-print & unusual books · Since 1997
11
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Catalog notes
Condition & notes
In very good condition with light bumping to edges. Pages clean and unmarked. In original oversized Mikasa envelope which has some light scuffing and soiling. A beautiful full color, high quality, photo brochure introducing Mikasa bone china to young Americans. Features full pages photos of young couples in romantic settings along with various patterns of bone china. [From first page] GET READY TO ADD A LITTLE EXCITEMENT TO YOUR LIFE …. You're about to set your table the way the world’s richest women do. With bone china. Bone China… the china most likely to be seen on the tables of elegant dinner parties from Connecticut to Cannes. The china that has graced the tables of kings and connoisseurs for two centuries. The china that is recognized through the world as the very finest china of all. What is it about bone china that sets it apart... makes it the elite of a chinas? The most important difference is found in its ingredients. Unlike ordinary porcelain chinas, bone china contains actual bone ash in its body. Bone ash-which gives the bone china its high shock resistance and a special whiteness and translucency no ordinary china can duplicate. A whiteness that adds measurably and beautifully to color and decoration. That’s why it's always been so expensive. Until now. Because now there’s Mikasa ... the most exciting thing that’s happened to bone china in two centuries. Mikasa bone china is new. As magnificent a bone china as you can possibly buy. Mikasa has a whiteness that is unsurpassed. We blend more bone ash into the china body than most makers for a whiteness that is so white, it is actually luminous! Mikasa’s translucency is as sheer as the finest... so sheer you can see a candle's light through it. And Mikasa’s uniform translucency is visual proof that the china has been superbly vitrified. Mikasa is a masterpiece of detailing. . …Look now through this treasury of Mikasa bone china designs. And prepare for a little more glamour in your life. Now that Mikasa brings you this incredible beauty, don’t save it for rare occasions. Live with it every day. Be imaginative. Set a romantic midnight supper-just the two of you-as grandly as you would a formal dinner for eight or twelve. Be daring. Let him think you’re the only woman in the world who would serve a picnic lunch with such flair! You’ll feel positively elegant. And he’ll love you for it. And that’s the really exciting part of living in the age of Mikasa!