Description

Massachusetts Institute of Technology, 1949. Paper covers, 96 pp. A Private Edition for distribution to Fourth Year and Graduate students at MIT. In acceptable+ condition. Cream paper covers have a 1" tear at the top of the front cover near the spine and a few other smaller nicks and creasing along edges. Moderate overall scuffing, aging and soiling to covers as well. Binding tight. Pages lightly aged but otherwise unmarked. NOT Ex-Library. NO remainder marks. Contents include: Foreword by ERWIN H. SCHELL; Partnership in Public Relations by CLARK BELDEN; Public Relations at the Community Level by FRED G. RUDGE; Public Relations at the Management Level by JOHN W. BARRIGER; Company — Stockholder Relations by ADRIAN C. MINTON; Public Relations and Opinion Measurement by DORWIN CARTWRIGHT; A New Profession? By LEMUEL R. BOULWARE. [From Foreword] An extraordinary development in American industry today is the meteoric rise in prestige, importance and activity of public relations. In an industrial nation which leads the world in the application of technology to industrial practice, it goes without saying that this newcomer in industry cannot but have important significance to the scientist and to the engineer. For the past several years, there has been held for the benefit of graduate students in the Department of Business and Engineering Administration, a seminar in public relations in which distinguished practitioners in this relatively new field of public relations have collaborated. It is to them that I have turned for the ensuing chapters which view specific areas of public relations in the light of their pertinence to the scientist and the engineer. The series of seminars and the resulting symposium of papers have been made possible through the generosity of Mr. Alfred P. Sloan, Jr., of New York.